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Cheesy, Crunchy, Spicy, Fresh – Taco Bell Brand
Project Type
Brand & Campaign Launch
Taco Bell is a well-known, well-loved global brand. But when it launched in New Zealand in 2019, Taco Bell was an anomaly. Part American and part Mexican, the brand had no history or legacy with Kiwis. And after the initial launch, there was a downward sales trend that needed a reset and brand refresh.
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