KFC Korean Double Down Launch

The KFC Double Down burger (if you can call it that) is a beloved bun-less crispy chicken burger that Kiwi's seem to love! To replicate its success and build on the story we were asked to create a hybrid with 2 flavours: Original Recipe and Korean BBQ. So, we decided to do it in both languages, Korean & English and do a teaser campaign only in Korean to make it a little more legit and add some intrigue. The public turned out in their droves to try this Korean inspired creation boosting sales and a touch more finger lickin' brand love!